Reports

Local television stations should be an important source of information—but how well are they serving the public in providing useful analysis that will help voters sort through the choices of candidates and propositions?

The Sacramento Media Group monitored local election coverage on stations to answer this question. Print media publicized the results from Sacramento’s media monitoring projects in 2004, 2006, 2008, and 2010.

As part of our efforts to provide feedback, SMG members continue to meet with local television station managers and news directors to urge stations to meet community needs for locally produced election issue coverage. We have worked to influence commercial television broadcasters to address community interest needs and improve what they provide in public affairs programming and activities that satisfy their “public interest” obligation.

In that effort, SMG has produced the following reports:

Sacramento Television Coverage of the November 2010 General Election

Sacramento Television Coverage of the February 2008 Primary Election

Sacramento Television Coverage of the November 2006 General Election

Sacramento Television Coverage of the November 2004 General Election

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